I had my first experience on a live news segment, and I'm so grateful to KPRC2 Houston (NBC Studios) and Sofia Ojeda for the opportunity. Laura Grier and I were invited to share the story of Andeana Hats and our mission—just in time for rodeo season in Houston, Texas! Check out the video below along with some behind-the-scenes moments.

It’s been a pleasure to be part of this unique project, from planning the itinerary to helping tell the story of food’s transformative power. Explore the photos below to learn more about this impactful and successful.

As part of the SIMPLi creative team, I had the incredible opportunity to travel to Andahuaylas, Peru, where we immersed ourselves in capturing the rich story of Ayni—an ancient Andean principle of reciprocity that connects the land, its people, and the nourishing power of food.

Our partnership with Peruvian non-profit Nexos Comunitarios funds monthly women’s circle workshops in San Juan de Lurigancho, one of Lima’s most impoverished areas. Through our monthly women's circles, this initiative empowers women by providing a holistic approach to personal and economic growth. The circles not only nurture women's entrepreneurial skills but also offer invaluable soft skills training, fostering confidence and self-esteem.

Mayu Mission is a US-Based, 501(c)(3) non-profit that co-creates, empowers and supports women-led Artisan programs in Central & South America through 3 main pillars: Preservation, Digitalization & Entrepreneurship. This website was custom built on Squarespace and although it is not e-commerce, it does support a donation platform, allowing users to donate to the non-profit’s programs and initiatives.

Sound by Amber specializes in using sound to complement conventional treatments for various conditions such as depression, anxiety, substance abuse and has also assisted patients who are battling cancer, autoimmune disease, and recovering from strokes. Amber asked me to a design a website for her that would educate her audience and showcase her services and events. She asked for a simple and clean design that would function as a portfolio as she ventures into sound healing as her full-time passion project.

Delfin Amazon Cruises is a luxury cruise operator that offers immersive and eco-friendly river cruises in the Amazon rainforest of Peru. The company specializes in providing unique and intimate experiences for travelers seeking to explore the natural wonders and cultural heritage of the Amazon River and its surrounding areas.

A product sourcing trip refers to a journey taken by individuals or businesses to identify and procure products or materials directly from manufacturers, suppliers, or markets in different locations. The purpose of a product sourcing trip is to find suitable suppliers, research about the culture and where the product comes from, assess product quality, learn how the product is made and establish business relationships.

A travel media and marketing press trip, also known as a familiarization trip, is an organized travel experience provided to members of the media or influencers to promote a destination, hotel, resort, or tourism-related product. The purpose of a press trip is to generate positive publicity and media coverage through firsthand experiences and storytelling.

The art of making palm hats has been passed down for centuries within families of hat maestros. The K’iche are passionate about this art and very proud of displaying their craft to the world, because it blends all of the things that inspire them most; traditional K’iche art, the environment, and working together as a family. The art of Hat making has bettered the quality of life of many artisan families from this region in Guatemala.

In a retail partnership, the retailer agrees to carry and sell the brand's products or services in their stores, on their online platforms or during a short-term pop-up. This arrangement allows the brand to expand its reach and access a wider customer base through the retailer's established distribution channels.

In May 2023, I successfully transitioned Andeana Hats, a company I had been working with since 2019, from a Squarespace website to a new Shopify platform. Over the past five years, Andeana Hats experienced significant growth, requiring a more robust and comprehensive e-commerce solution. Shopify offered the ideal platform with its extensive array of features and tools, making it easier to manage an online business with a growing number of products SKUs. By migrating to Shopify, Andeana Hats gained access to a wider range of functionalities that would enhance their online store's performance and streamline their operations.

Dermafarma is a Peruvian online store that sells French cosmetics. They aim to combine a selection of high-tech dermatological brands with personalized skin care advice. Their hypoallergenic formulas have up to 99.2% natural ingredients. They work closely with aesthetic doctors, dermatologists, cosmetic surgeons and pharmacies.

Novica Impact Marketplace is an online platform that connects artisans from around the world with global customers. Novica partners with local artisans, particularly those from developing regions, to offer their unique handmade products to a wider audience.

Peruvian embroidery artisans from Ayacucho, Peru belong to the Wari culture, which flourished pre-Inca between 800 and 1100 AD. They are weavers and embroiderers of traditional textile art that has been passed down through the generations of women for almost 2,700 years. These hand-woven textiles, made on pedal looms mainly made of alpaca and sheep’s wool, display hand embroidery techniques such as “relleno”, otherwise known as fill point and high relief. Embroiderers work with decorative motifs inspired by nature, representing local flora plants, such as walnut (brown), molle (green), chilca (yellow), and mealybug (red).