Press Trips: Travel Media
A travel media and marketing press trip, also known as a familiarization trip, is an organized travel experience provided to members of the media or influencers to promote a destination, hotel, resort, or tourism-related product. The purpose of a press trip is to generate positive publicity and media coverage through firsthand experiences and storytelling.
The key objectives of a press trip are as follows:
Media exposure: Press trips aim to generate media coverage and positive publicity for the destination or product being promoted. Participants are expected to create content, such as articles, blog posts, videos, or social media posts, to share their experiences and recommendations with their respective audiences.
Destination or product familiarity: Press trips provide an opportunity for media professionals to gain firsthand knowledge and experience of a destination, hotel, or tourism offering. This enables them to create accurate and informed content that resonates with their readers, viewers, or followers.
Relationship building: Press trips foster relationships between media professionals and the sponsoring companies. By interacting with representatives from tourism boards, hotels, or other travel-related organizations, journalists and influencers can establish contacts and develop future collaborations.
Storytelling and content creation: Participants on press trips are encouraged to tell compelling stories and create engaging content based on their experiences. This content helps to inspire and inform potential travelers, generating interest and awareness about the destination or product.
Press Trips have been a vital component in crafting marketing and communication strategies for clients. I have been on the follow Travel Media Press Trips:
Delfin Amazon Cruises – Relais & Chateux (Peruvian Amazon)
Abercrombie & Kent – Mekong River Cruise (Cambodia, Vietnam, Thailand)
Galapagos Islands – Rainforest Cruises
Tucano Amazon Cruise (Brazilian Amazon)
Andean Lodges (Ausangate, Peru)
For more information about working with me on a Press Trip, please contact me.