SIMPLi iNFORMED VIDEO: AYNI

As part of the SIMPLi creative team, I had the incredible opportunity to travel to Andahuaylas, Peru, where we immersed ourselves in capturing the rich story of Ayni—an ancient Andean principle of reciprocity that connects the land, its people, and the nourishing power of food. Being on the ground with local farmers, we documented their traditional methods of cultivation, showcasing the journey from farm to table. This experience was not just about creating content, but about highlighting the deep-rooted values of sustainability, regenerative agriculture and mutual respect that are at the heart of SIMPLi’s mission.

It’s been incredibly rewarding to develop the concept and script for this new SIMPLi INFORMED video and watch it come to life as part of SIMPLi’s ongoing series aimed at inspiring and educating their community and consumers. Check out the video below, or learn more about SIMPLi here. Photos and Videos by: Victor Vilchez