Business Development: Andeana Hats

In 2019, I co-founded Andeana Collective INC, PBC in Peru and the US. Andeana Hats was a social impact company from the very beginning, as its purpose has always been to preserve vanishing crafts through Artisan partnerships and empowerment. We started out in Peru, and have now grown to have additional Artisan partnerships in Guatemala, Bolivia and Mexico. We are also a registered Public Benefit Company.


The concept for “Andeana Hats” was born because of the shared affinity for the Sacred Valley, Peru, its culture, energy and people by co-founders, Laura Grier and Pats Krysiak. While trekking together on the infamous Ausangate trek across the Rainbow Mountains, Pats and Laura came across many amazing Andean women and were captivated with their unique hats and weavings. Determined to share the energy of the Sacred Valley with the world and to help bring awareness to these female artisans and their cultural practices, Laura and Pats came up with the concept of a hat company that combines their traditional hat styles and weavings to help preserve the vanishing crafts.


Every Andeana Hat and Intention Band is made through one of our Artisan partnership groups. The Quechua language is an oral or woven language; not written, so by keeping these weaving designs alive we are essentially keeping their language and history alive. These descendants of the Inca people are practicing what National Geographic refers to a “vanishing art”; an ancient weaving or embroidering tradition that has been passed down through the centuries by the women in their culture. Without a global marketplace to share and sell these goods, these traditions will die out.


Since the inception of Andeana Hats, Laura and Pats have been honored by the Embassy of Peru in Washington D.C. for their dedication to helping the Quechua people in Peru and Laura’s photography work is on permanent display there. Andeana Hats has also participated in numerous pop-ups and storytelling events including Billy Reid Georgetown, ROWDTLA in Los Angeles, and La Cosecha Market in Washington D.C. celebrating Latin American Culture, among many others. As members of the Female Founder Collective, National Geographic’s Women of Impact, and the Good Market, Laura and Pats continue to find innovative ways to create sustainable income opportunities for the artisans by launching “Andeana Travel” philanthropic trips to Peru. Their first trip launched in 2020 and was featured by Forbes as an origin trip lead by successful Women Founders and also by Matador Network as a company that actually gives back.


Andeana Hats has partnered with Awamaki, a non-profit organization based in Ollantaytambo in the Sacred Valley, who work closely together with multiple indigenous communities in the remote mountains of Peru to empower women and connect them to global market places like Novica in Association with National Geographic. Awamaki invests in women’s skills, connects them to market access and supports their leadership so they can increase their income and transform their communities. Novica’s mantra is to empower artisans, connect and mentor, and preserve endangered traditions. Additionally, Andeana recently partnered with Artesanías Aylluyki, a multi-generational family run embroidery artisan group based in Ayacucho, Peru. These are all powerful, fundamentally important mantras that drive us all to work together in this shared goal of spreading global happiness through traditional crafts.


Project work:

• Business development

• Branding

• Website design

• Product development

• Marketing and events

• Commercial strategy

• Business model development

• Social Impact strategy

• Visit website: www.andeanahats.com

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Social Impact: Guatemalan Weavers for Andeana Hats

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Website: Laura Grier Travel